Using Italic and Abbreviations in Writing Process Essay

Using Italic and Abbreviations in Writing Process - Essay Example Italics can be used in writing when foreign words are discussed in a sentence (Kirszner & Mandell, 2009). Example when using Latin words that are acceptable in writing the italics is applied. Italics also can be used for foreign words or phrases that are not considered fully part of the English language. Also, the use of italics can be when citing English words in writing. Instead of using single quotes you can use italics when citing English words that are being talked about in writing. The italics can also be used to italicize the names of vehicles. Italicize the names of ships, airplanes missiles, and man-made satellites. Italics also can be used when writing the name of the case in legal cases (Foster, 2010). Italics are used in the practice test in the tips section to improve your knowledge of when to italicize text. Titles of full-length books are to be italicized. Even if they are not books as long as they are longer than of a short few types pages these pieces get italicized. Titles of anthologies of pieces such as songs, poems, short stories, and short plays/essays should be italicized. Title of movie and television shows can be italicized in the writing process; individual scenes are to be enclosed in quotes. Another writing process written by Kirszner & Mandell is an abbreviation which is writing of short forms of names. The proper use of abbreviations can help the writer to put clear what is contained in the text. Also, if these abbreviations are used in excess they can bring about confusion. According to the MLA publication manual, it provides some of the effective suggestions concerning the use of abbreviations in writing. These suggestions include the general use of using the abbreviations that are; any expression that will be written in abbreviation form should be in full the first time it is used followed by the abbreviation in the parentheses and abbreviated thereafter.

Consumer behavior Individual Assignment Example | Topics and Well Written Essays - 2000 words

Consumer behavior Individual - Assignment Example Apple’s main mission is to maintain high quality standards for its products and this helps them to serve its customers with an innovative and technologically advanced product line. Apple not only focuses on development of innovative products, but also protects consumer interest and values consumer welfare (OGrady, 2009). Apple is devoted to continuously develop innovative products so that their customers get to avail the latest technologies. The company’s vision is to provide exceptional technological experiences for their customers all over the world (OGrady, 2009). The company operates in a highly competitive market. Some potential competitors of Apple Inc are Samsung Electronics Co., Lenovo Group Limited, Dell Inc. and Microsoft Corporation. The competitors of Apple provided similar products at a reasonable cost. Companies like Samsung and IBM started capturing Apple’s market share. The products of Apple could not be afforded by all sections of the population. In the market for technology, consumers enjoy a high substitution rate of products because of the availability of large number of alternatives in the market (Barney, 1995). The market share of Apple Inc. and its competitors can be explained by the figure below. Apple Inc. captures the prime market share i.e. the company captures 30% of the total market share. Nokia covers over 23% of the total market share and Samsung has an 11% market share of the total. Other companies capture the rest of the market (Source: Ferrell & Hartline, 2012). Apple operates in a highly competitive market. Several companies have come up with products which are similar to Apple’s products. The rivals of the company follow a pricing strategy that enables them to offer alternatives to apple’s product at a relatively low price. There is a high substitution rate in the market as switching cost for the customers is quite low. The competitors also aggressively advertise their products through social media